Branding 101: How to Brand a Small Business

Written by: Valerie Hunter

You might think branding a small business isn’t necessary and that it will be a difficult and expensive venture anyway. After all, if you’re only operating in your local area or have a small website, why do you need to worry about your brand? While those thoughts might be understandable, the fact remains that every company, large or small, should devote time to branding. So, if you’re a small business owner, here’s a quick class on how to brand your company without spending too much time or breaking the bank. 

1. Name and Logo

If you don’t do anything else with your brand, at least devote some thought to a good name and logo. These are the most basic elements of your brand that customers will see, and they need to convey the essence of your company quickly and accurately. Your company’s name doesn’t need to be anything fancy. If you don’t have a logo yet, you can head over to LogoCreator, where you can create a custom logo that fits your industry with just a couple of clicks. 

2. Vision and Mission

A brand is more than just a logo, though. Your brand is the accumulation of the thoughts and emotions someone gets when they encounter your company. So when you see the logo for a company, if they’ve successfully built a brand image, you might start feeling certain emotions before you even realize it. That didn’t happen by accident. 

Your small business should have a mission statement, some reason for existing, and a brief, articulated idea of what your company is trying to accomplish in the world. Head here for some help on crafting a great mission statement. You also need a vision, an idea of how you see your company and product. These two items will help you build your brand with the public. 

3. Get on Social Media

If you do nothing else, you at least need to create a social media profile for your small business. People find a ton of information on their favorite social media site, and they’ve become a hub for searching, almost akin to Google. You don’t need to be on every site, just the ones that most appeal to your target demographic. Pick a couple and create a business page so people can find your business. 

This also means you should have a website for potential customers to get more information. Even if you’re not in the tech space, you will miss out on a lot of potential clients if you don’t have a way for them to find you online. Other brands that do have an online presence, even if it’s small, will take your business. Try setting up an account with Google My Business so that people can find you on Google maps. This small step will help you build brand awareness. 

4. Be Consistent

If you decide to create a social media page, you’ll have to commit to managing it. Stale information is a sure way to turn people away from your brand or to alienate potential clientele. You can check out a social media management tool if you find yourself short on time. Consistency is key, both in posting information and content and in your brand voice. All of your social media and marketing materials should reflect the brand image you’re going for. This consistency will be valuable over time and help people know what to expect when they encounter your company. 

Even small businesses shouldn’t skip the critical step of building a brand. Local businesses need it too because you’re competing against other businesses. Customers know and appreciate what your company does when you’ve got a solid brand image built. Follow these tips to start today!

About the author:

Valerie Hunter

Valerie Hunter is an entrepreneur. As a freelance writer herself, she has perfected how to combine marketing and sales. She is currently also obtaining her masters and teaching her dog to dance.

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