DIY Marketing Ideas On A Shoestring Budget

Written by: Bob Shurtleff

By now you should know that while promoting a business without a website is like handing out business cards without your contact info on it, conversely having website without promoting it is like placing a stack of business cards in a dark room waiting for someone to find them by accident. Separately, it doesn’t work as affectively as they do together. 

So, now you have a website that is (in order of importance) secure, fast, beautiful, mobile friendly, and has a compelling message as well as proper on page search engine optimization. Sadly, there is little or no budget left to promote it professionally. Now what do you do? Like building a website, there are do it yourself options. However, I would recommend smart DIY promotion of a website over DIY website design. If the website is built correctly, it makes promotion of it a bit more efficient.

Here are a few ideas for do it yourself marketing for the small business / micro business owner on a shoe-string budget (things I’ve simply done for myself to grow my business). As a website builder, the following is not meant as professional advice from a marketing standpoint, simply ideas for you to ponder and implement in your spare time …

Social Media

Link Building (local and industry specific sites)


There is lots more you can do to promote your new website. All it takes is one small bite at a time. 1 new local profile each day, 1 new industry specific profile each day, 1 phonecall to someone you met at a networking group each day. And all 3 don’t even have to be done all on the same day. For social media, start with your personal network. Let them know about what you are doing and get them to share with their network the fact that you are awesome at what you do. Give it time. It’ll blossom.

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About the author:

Bob The Website Builder specializes in affordable, small business digital brochure style website design to drive traffic to your service-based business or physical storefront. Give us a call.


Bob Shurtleff
Bob The Website Builder
Small Business Website Design as the FOUNDATION of an online marketing strategy.

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