Written by: Bob Shurtleff
A small business website is built to sell value
What Value Are You Selling
For a website to fulfill its purpose of selling the businesses value, it must be found, aid in building the brand, and establish trust & authority.
Before we define the purpose of a small business website, let’s define what a website is: Essentially, it is a digital place on the internet to accomplish the goal of the business and its owner – to ultimately sell products or services, etc. Let us go over this in a bit more detail…
Purpose #1 – To help the business that it represents make money:
Purpose #2 – To be found
Purpose #3 – To build a brand
Purpose #4 – To build trust & authority
Purpose #5 – Other – entertain, informational, educate etc.
Personally, without purpose #2 – can the other purposes really be fulfilled? It makes the perfect complimentary advertising opportunity to other options like social media, print (newspaper / snail mail) and of course TV / Radio. Most importantly, if you are using networking, a website address (as probably printed on the business card) gives them something to refer back to after the networking meeting.
Get a website, be found and build trust.
About the author:
Bob The Website Builder specializes in affordable, small business digital brochure style website design to drive traffic to your service-based business or physical storefront. Give us a call.
Bob The Website Builder
Small Business Website Design as the FOUNDATION of an online marketing strategy.