Three things come to mind: 1) I agree with Rob and Jay. The podcast is the hook (the anchor content) that will drive this community. (I ended up here because of our conversation.) 2) Fellow members can help by promoting, but having a simple, repeatable way to explain the benefits is key. There are times when I know the benefit of something but may not have the time/energy to put it into words. If you provide me that, I’ll repeat it happily, though. 3) In our podcast interview you said a phrase about small small businesses being critical to our communities. What you said spoke to your mission and jumped out at me. I think when small biz owners know how passionate you are about looking out for their best interests, and realize the resources, they’ll flock here.