Why Social Media Advertising? Why Me? Why Now?

Written by: Kendra Cumberland

If you are a small business owner in 2020, you have likely experienced a number of setbacks in your business this year. Whether you have been hit with supply chain issues, been forced to close your doors in your brick and mortar location, or simply spent the year searching for the right audience for your product in the COVID-19 world, 2020 has probably not been kind to your bottom line.

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Regardless of your particular dilemma, you are in good company. Small businesses are closing left and right due to a lack of e-commerceability (yes, I just made up a word), in their current business plan. That’s the bad news. The good news is that virtual commerce is expanding daily. If you don’t believe me, just check the headlines: Amazon, Walmart, and eBay are doing booming business (Etsy is doing pretty well too). Content sites such as Netlfix, Disney+, Amazon Prime, and Hulu are reporting record earnings. So what does that have to do with you and your business?

First of all, let’s look at where this success is coming from. The main reason these businesses are doing so well during COVID-19 is not simply that they are offering products in a format that maintains social distancing – they were already doing that before anyone had heard of the ‘rona. The reason these companies are drastically exceeding their quarterly projections for 2020 is because they know exactly where their audience is and how to reach them.  

Wouldn’t you like that same superpower in your own business?

Identifying and directly reaching your audience doesn’t have to be a great mystery reserved only for Fortune 500 Companies. Social media platforms (using FaceBook, Instagram, LinkedIn, YouTube, Google AdWords, etc.), allow you to address your advertising directly to your ideal audience and to optimize (or refine) your targeting to get you the results you are looking for in your business.

Around the world the percentage of social media users increases annually and the amount of time those users spend online each day also increases. Those increases occur across racial, gender, age, religion, and income brackets. While online, people are chatting, consuming news, viewing entertainment, looking for solutions to problems, and shopping!

Wouldn’t you like them to be shopping your website? Wouldn’t you like to connect them with your business to provide the solution to their problem?

Using the tools available through social media platforms, targeting your perfect customer, client, or patient has never been easier. Social media ads provide the opportunity for you to place your business or service in front of your ideal audience so that they will come to know, like, and trust you, and will become satisfied repeat customers.

About the author:

Kendra Cumberland, EdD

I started VisuaLoom to help small businesses connect with their ideal customers and clients through social media advertising and to help them build sustainable growth. Coming from a family of small business owners, I recognize the importance of small businesses in local communities and I love to help support those small businesses. With more than 14 years experience in the field of education I have a passion for training and educating others, and a lifelong love of learning.

You can reach me at kendracumberland@visualoom.com or 336-517-7083.

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