Kendra Cumberland is from North Carolina and an expert in the area of Advertising on Social Media. In this episode we talk about the different small businesses that can benefit from Social Media Advertising and some of the most effective approaches. We talk about advertising funnels, eCommerce vs. Brick & Mortar businesses, and how to maximize advertising leveraging the Facebook algorithms. Kendra can be reached through visualooom.com and is happy to have a free chat to see if she can help.