This 15-hour training package includes:
- 11-12 hours of video training reviewing how to write copy and select pictures for ads, setup ad campaigns, set up individual ads, and review and analyze the quality of ads to make adjustments to ads once they are generating data. There will be homework tasks to be completed along with the video training.
- 2-3 hours of small group video conferencing for questions, feedback on homework tasks, etc.
- 1 hour of one-on-one consulting to review ad setup and progress on the coursework.
The target clients for this package are those who are not currently running ads on social media, but are familiar with FaceBook/Instagram platforms. They will be technologically savvy enough to create and adjust advertisements. Further, there will be a history of product success or good product research to indicate appropriate price point, audience, approach, etc. The program works for any type of business (products/services, virtual/brick & mortar, etc) but the client must be willing and able to follow through the process and refer back to the training, so they can make adjustments to advertising campaigns as needed.