Ep 043: Small Business Marketing with Jason Pratt of Prattify

Meet Jason Pratt-photographer, former corporate social media leader and two-time small business owner. Jason shares his passion for connecting with other small business leaders and a few tips on marketing your own business to success. Listen or Watch Now! The smallest businesses and nonprofits rarely get the same level of support that larger organizations receive. … Read more.

The Six Layers of a Healthy Referral Strategy

Written by: Stacey Randall It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more).   When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t … Read more.

Real-Life Adventures in Understanding the Numbers of Your Business

Written by: Roger Scherping A business projection is not an accounting tool! It’s a management tool. Whether you’re starting a business or your business has been around for a while, understanding the numbers of your business is critical to your success. I’ve asked many entrepreneurs how they know it’s the right time to expand their … Read more.

The Four Types of Referral Sources

Written by: Stacey Randall Who’s Referring You and Why It Matters Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, … Read more.

Business Planning is Working ON the Business

Written by: Roger Scherping At ProjectionSmart, we’re all about business planning. I searched “business planning” on Google, and all I found was countless articles on writing business plans: “How to Write a Business Plan” and “How to Write the Perfect Business Plan.” Another article, despite its title of “Definition of Business Planning,” was also all … Read more.

The Best Article You’ll Read on Cash Flow

Written by: Roger Scherping https://projectionsmart.com/posts/90 I spent a couple of hours reading quite a few articles on the Internet about cash flow. There were titles like, “How to Manage Cash Flow,” “Cash Management Tips to Grow Your Business,” and “What is Cash Flow and How Do I Manage It?” I thought I’d save you the … Read more.

How Podcasts Can Help Your Business

Written by: Brandon Turner So what exactly is a Podcast? The word Podcast gets thrown around a lot these days but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it kind of like TIVO … Read more.