The Six Layers of a Healthy Referral Strategy

Written by: Stacey Randall It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more).   When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t … Read more.

The Four Types of Referral Sources

Written by: Stacey Randall Who’s Referring You and Why It Matters Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, … Read more.

The Real Definition of a Referral

Written by: Stacey Randall Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect … Read more.

Where Referrals Fit in Your Sales Strategy

Written by: Stacey Randall For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by … Read more.

Referral Sources?

Written by: Bob Shurtleff Blog Post – Referral Sources – Are you online or just networking? ( Where do you go to find a trusted service-based provider? About the author: Bob The Website Builder specializes in affordable, small business digital brochure style website design to drive traffic to your service-based business or physical storefront. Give … Read more.