Written by: Brandy Sanders There’s no doubt about it: social media is a key element to success for any modern business. Social platforms like Facebook, LinkedIn, and Twitter can connect you to an endless pool of potential clients. It’s not enough to simply exist online – you need to be effective. Looks are everything when … Read more.
Written by: Katie Conroy Your brand has a huge impact on how customers perceive your business. However, fostering an effective brand is difficult, especially for small businesses. The following best practices will help you get on the right branding path, presented by Small Small Business. Explore the Full Potential of Branding Branding has the potential … Read more.
Written by: April Franklin Do you dream of running your own business? For many people, having the freedom to pursue their passion and work on their own terms is an important ambition. Being able to build wealth for yourself, not someone else, and follow your own interests sounds amazing. But, the reality can often be … Read more.
Written by: Lynne Strang If you’re a small business owner with limited funds for marketing, take heart. You don’t have to break the bank to market your product or service effectively. For greater brand awareness, consider these budget-friendly tactics and suggestions: Get positive reviews and testimonials. These help establish trust and enhance the credibility of … Read more.
Written by: Valerie Hunter You might think branding a small business isn’t necessary and that it will be a difficult and expensive venture anyway. After all, if you’re only operating in your local area or have a small website, why do you need to worry about your brand? While those thoughts might be understandable, the … Read more.
Written by: Alex Bulmer COVID-19 has impacted corporations in more ways than just how they conduct business. As business owners adjust to the ever-changing regulations, a new concern has become apparent. With the various stimulus packages and added benefits to unemployment benefits- unemployment fraud is on the rise, making it easier for fraudulent requests to … Read more.
Written by: Alex Bulmer As small business owners, we are not naïve to the amount of effort, stress, and passion it takes to get a business up and running, let alone, keep it going. It’s fast paced but most often, we wouldn’t have it any other way. Most of the clients that come to our … Read more.
Written by: Stephani LaMantia Marketing during difficult times can be extremely tricky and calls for a well-thought-out approach that will need to be constantly adjusted to respond to a changing landscape of events. Whether it’s a world-wide pandemic or mass protests (hello 2020), the “do no harm” approach (avoiding anything that can offend anyone or … Read more.
Written by: Roger Scherping https://projectionsmart.com/posts/76 No one likes to think about failing. We start our businesses with optimism, enthusiasm, and perhaps a level of confidence that comes from the fact that we don’t really understand just what we’re getting ourselves into. Well, we all know how we learn by making mistakes, but it’s far better … Read more.